Description
- ISBN-10: 9789332584471
- ISBN-13: 978-9332584471
- Edition: Thirteenth
- Publisher: Pearson Education
- Publication date: 1 March 2017
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 672 pages
Availability: In Stock
Marketing: An Introduction,13/e
SKU: 9789332584471
Original price was: ₹1,040.00.₹988.00Current price is: ₹988.00.
Discover the foundational principles of modern marketing with ‘Marketing: An Introduction, 13/e’. This comprehensive textbook, published by Pearson Education, is an essential resource for students and professionals seeking to understand the core concepts and strategies that drive successful marketing campaigns. Updated for the current business landscape, this edition provides clear explanations, real-world examples, and practical insights. Whether you’re new to the field or looking to refresh your knowledge, ‘Marketing: An Introduction’ offers a robust framework for navigating the complexities of consumer behavior, product development, pricing, promotion, and distribution. Enhance your marketing expertise with this indispensable guide from The Bookish Owl.
5 in stock
