Pearson GLOBAL SEARCH ENGINE MARKETING: FINE - TUN
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Pearson GLOBAL SEARCH ENGINE MARKETING: FINE – TUN

SKU: 9789332539297

Original price was: ₹630.00.Current price is: ₹598.50.

Unlock global customer reach with “Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results” by Anne F. Kennedy and Kristján Már Hauksson, a SEMPO recommended read. This essential guide empowers you to move beyond US-only and English-only search marketing. Discover proven strategies from leading experts to overcome cultural, communication, technological, and legal challenges in international SEO and SEM. Learn about surprising local search behaviors, how to craft culturally relevant online campaigns, and leverage global tools and social platforms. Perfect for marketers aiming to connect with profitable customers and prospects worldwide, this book provides the insights needed to excel in the international search engine marketing landscape. Optimize your international search engine results and expand your business globally.

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Description

  • ISBN-10: 9789332539297
  • ISBN-13: 978-9332539297
  • Edition: 1st
  • Publisher: Pearson Education
  • Publication date: 1 January 2014
  • Part of series: Que Biz-Tech
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 312 pages

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