Description
- ISBN-10: 8177583166
- Edition: 1st
- Publisher: Pearson Education India
- Publication date: 1 January 2002
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 448 pages
Original price was: ₹865.00.₹821.75Current price is: ₹821.75.
Unlock the potential of online business with ‘Pearson Electronic Commerce: A Manager’s Guide.’ This essential book, by renowned authors Ravi Kalakota and Andrew Whinston, provides a clear and practical roadmap for managers navigating the dynamic world of e-commerce. Perfect for professionals seeking to understand the latest trends and management practices influenced by electronic commerce technology, it offers insightful examples of real-world implementation. Whether you’re starting your e-commerce journey or looking to refine existing strategies, this guide demystifies the complexities and empowers you to succeed in the digital marketplace. Explore effective strategies and gain a competitive edge with this indispensable resource from The Bookish Owl.
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