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Pearson ELECTRONIC COMMERCE: A MANAGERS GUIDE

SKU: 9788177583168

Original price was: ₹865.00.Current price is: ₹821.75.

Unlock the potential of online business with ‘Pearson Electronic Commerce: A Manager’s Guide.’ This essential book, by renowned authors Ravi Kalakota and Andrew Whinston, provides a clear and practical roadmap for managers navigating the dynamic world of e-commerce. Perfect for professionals seeking to understand the latest trends and management practices influenced by electronic commerce technology, it offers insightful examples of real-world implementation. Whether you’re starting your e-commerce journey or looking to refine existing strategies, this guide demystifies the complexities and empowers you to succeed in the digital marketplace. Explore effective strategies and gain a competitive edge with this indispensable resource from The Bookish Owl.

5 in stock

Description

  • ISBN-10: 8177583166
  • Edition: 1st
  • Publisher: Pearson Education India
  • Publication date: 1 January 2002
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 448 pages