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Rural Marketing: Text and Cases, 2e

SKU: 9788131732632

Original price was: ₹850.00.Current price is: ₹807.50.

Explore the dynamic world of Rural Marketing with this comprehensive Second Edition from Pearson India. ‘Rural Marketing: Text and Cases’ is an essential resource for students and professionals seeking to understand and navigate the unique challenges and opportunities in India’s vast rural markets. This updated edition offers insightful text and real-world case studies, providing a deep dive into consumer behavior, distribution strategies, and promotional tactics tailored for rural consumers. Published on January 1, 2010, this 608-page English guide is a must-have for anyone looking to build effective rural marketing plans and achieve business success in emerging markets. Discover actionable strategies for reaching and engaging the rural populace with this authoritative volume from The Bookish Owl.

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Description

  • ISBN-10: 8131732630
  • ISBN-13: 978-8131732632
  • Edition: Second
  • Publisher: Pearson India
  • Publication date: 1 January 2010
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 608 pages