Description
- ISBN-10: 9788126569175
- ISBN-13: 978-8126569175
- Publisher: Wiley
- Publication date: 1 January 2017
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 240 pages
Original price was: ₹539.00.₹512.05Current price is: ₹512.05.
Unlock the immense spending power of the Millennial generation with Marketing to Millennials For Dummies. This essential guide from The Bookish Owl provides a comprehensive roadmap to effectively reach and engage this crucial demographic, representing the largest and most valuable consumer market in the US. Discover proven strategies, backed by compelling data, research, and real-world case studies, to capture the attention of Millennials who hold trillions in lifetime buying power. Whether your industry is struggling to connect or you’re looking to optimize your approach, this book offers the insights and actionable advice needed to convert Millennial interest into sales. Navigate this dynamic market successfully with this indispensable resource.
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