Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition | with conceptual view of marketing practices
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Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition | with conceptual view of marketing practices

SKU: 9788119896240

Original price was: ₹530.00.Current price is: ₹503.50.

Discover the essence of marketing with ‘Advertising, Brand and Consumer Behaviour (The Indian Context)’. This unique book from The Bookish Owl redefines understanding by exploring consumer behavior through relatable Indian advertisements and leading brands. Ideal for students and working professionals, it offers a conceptual view of marketing practices, connecting theory to real-world application. Unravel branding strategies, analyze advertising campaigns, and grasp complex concepts with clarity. Perfect for business school students and anyone aspiring to enhance their marketing knowledge beyond the superficial, this insightful guide provides a fresh perspective on the Indian consumer landscape and marketing dynamics.

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Description

  • ISBN-10: 8119896246
  • ISBN-13: 978-8119896240
  • Publisher: Pearson Education
  • Publication date: 13 March 2024
  • Language: English
  • Dimensions: 23.5 x 17.2 x 1.1 cm
  • Print length: 288 pages

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