Description
- ISBN-10: 3031127730
- ISBN-13: 978-3031127731
- Edition: 1st ed. 2023
- Publisher: Springer International Publishing AG
- Publication date: 3 October 2022
- Language: English
- Dimensions: 15.8 x 2.01 x 23.6 cm
- Print length: 274 pages
Original price was: ₹5,226.45.₹4,703.81Current price is: ₹4,703.81.
Unlock the secrets of strategic product and service innovation with this essential textbook from The Bookish Owl. Delve into the core concepts of innovation, exploring linear product development models and the generation of product concepts and system architectures. This comprehensive guide addresses managing uncertainty and complexity within development processes, alongside effective portfolio, program, and project management. Drawing on over 40 years of teaching experience, the author shares proven methods applied and refined by students. Discover inspiring examples of student-led product and service concept development projects, showcasing remarkable creativity. Ideal for students and professionals seeking to master product and service design innovation.
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