Sports Marketing

Print length: 624 pages
Language: English
Publisher: SAGE Publications, Inc
Publication date: 5 July 2023

Name: Sports Marketing
SKU: 9781948426435
Availability: InStock

SKU: 9781948426435

Original price was: ₹16,287.00.Current price is: ₹14,658.30.

Unlock the dynamic world of sports marketing with the Fourth Edition of ‘Sports Marketing,’ now published by SAGE Publications, Inc. Formerly from Chicago Business Press, this essential textbook, authored by Sam Fullerton, equips students with the knowledge to craft and execute winning marketing strategies in the sports industry. Delve into the dual nature of sports marketing: promoting sports products and leveraging sports as a platform for non-sports brands. With comprehensive coverage, this 624-page guide is your key to understanding the marketing of sports and using sports to market anything. Ideal for students and professionals seeking to excel in this exciting field.

5 in stock

Category: Higher Education Textbooks Tag: Sam Fullerton