Services Marketing People, Technology, Strategy Ninth Edition
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Services Marketing People, Technology, Strategy Ninth Edition

SKU: 9781944660598

Original price was: ₹1,795.00.Current price is: ₹1,651.40.

Discover the latest in Services Marketing with the Ninth Edition of “Services Marketing: People, Technology, Strategy.” This leading textbook, by Jochen Wirtz and Christopher Lovelock, offers a comprehensive, managerial approach updated with cutting-edge academic research, current industry trends, and modern technology and social media examples. Explore global case studies and gain a vital managerial perspective. This edition significantly integrates new research and covers advancements in AI, intelligent automation, digital business models, and more. Essential for students and professionals seeking to master contemporary service strategy and management in a rapidly evolving world. Find key insights and practical applications to enhance service success.

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Description

  • ISBN-10: 1944660593
  • ISBN-13: 978-1944660598
  • Publisher: World Scientific
  • Publication date: 1 January 2023
  • Language: English
  • Print length: 684 pages

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