Description
- ISBN-10: 1905209630
- ISBN-13: 978-1905209637
- Edition: 1st
- Publisher: JOHN WILEY (ORIGINAL)
- Publication date: 8 March 2007
- Language: English
- Dimensions: 16.13 x 1.91 x 24.13 cm
- Print length: 298 pages
Availability: In Stock
GLOBAL CONSUMER BEHAVIOR
SKU: 9781905209637
Original price was: ₹1,295.00.₹1,100.75Current price is: ₹1,100.75.
Unlock the secrets of the modern marketplace with “Global Consumer Behavior,” an essential guide for understanding today’s diverse and dynamic consumer landscape. Published by John Wiley, this insightful book delves into the motivations, decision-making processes, and cultural influences that shape purchasing habits worldwide. Perfect for marketers, business strategists, and students, it offers a comprehensive overview of how to effectively reach and engage consumers across different regions. Enhance your understanding of international markets and drive successful marketing campaigns by exploring the core principles of global consumerism. Discover actionable insights and proven strategies to navigate the complexities of consumer behavior in the 21st century. A must-have for anyone seeking to excel in global business.
5 in stock
