Description
- ISBN-10: 1861524528
- ISBN-13: 978-1861524522
- Edition: Edition
- Publisher: S.Chand (G/L) & Company Ltd
- Publication date: 21 March 2002
- Language: English
- Dimensions: 19.05 x 1.91 x 26.04 cm
- Print length: 512 pages
Availability: In Stock
International Business
SKU: 9781861524522
Original price was: ₹4,783.51.₹3,109.28Current price is: ₹3,109.28.
Unlock the complexities of the global marketplace with “International Business,” the comprehensive textbook designed for students of International Business and Management. This essential guide meticulously covers both economic and managerial facets of global trade. Explore foundational economic principles, including international economics, world trade, the International Monetary System, MNE theory, and foreign direct investment. Transitioning to practical application, the second half delves into cultural, organizational, and operational strategies crucial for succeeding in today’s global economy. Covering key functional areas like strategy, HRM, international marketing, financial management, and operations, this book is your definitive resource for mastering international business.
5 in stock
Description
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