CONSUMER BEHAVIOUR

ISBN-10: 1844803813
ISBN-13: 978-1844803811
Edition: Standard Edition
Publisher: Cengage Learning EMEA

Name: CONSUMER BEHAVIOUR
SKU: 9781844803811
Availability: InStock

SKU: 9781844803811

Original price was: ₹6,496.11.Current price is: ₹5,846.50.

Unlock the secrets of consumer behavior with this insightful and engaging book, essential for marketing professionals and students alike. Discover what truly motivates buyers and encourages repeat purchases, framed from a comprehensive European perspective with international scope. This guide meticulously covers every stage of the consumption journey, from initial need recognition to product disposal, enriched with current real-world examples. Praised as relatable and informative, it seamlessly bridges marketing theory with practical application, making complex concepts accessible and enjoyable. Add this must-have resource to your collection at The Bookish Owl and deepen your understanding of consumer psychology for effective marketing strategies.

5 in stock

Category: Higher Education Textbooks Tag: Jim Blythe