Name: Sales and Key Account Management
SKU: 9781844800230
Availability: InStock

Sales and Key Account Management

SKU: 9781844800230

Unlock sales success with “Sales and Key Account Management,” your essential guide from The Bookish Owl. This comprehensive text delves into every facet of selling, from personal sales techniques to strategic key account management. Covering both business-to-business (B2B) and consumer product sales, it offers invaluable insights for aspiring and experienced sales professionals. Packed with real-world examples and four in-depth case studies spanning diverse industries like software, construction, and cosmetics, this book equips you with practical knowledge. Learn to navigate the complexities of sales and build lasting client relationships. Perfect for SMEs and MNEs seeking to enhance their sales strategies and boost revenue.

5 in stock