AI First: The Playbook for a Future-Proof Business and Brand

Print length: 208 pages
Language: English
Publisher: Harvard Business Review Press
Publication date: 24 June 2025

Name: AI First: The Playbook for a Future-Proof Business and Brand
SKU: 9781647829650
Price: 1049.00 INR
Availability: InStock

SKU: 9781647829650

Original price was: ₹1,399.00.Current price is: ₹1,189.00.

Discover how Artificial Intelligence is revolutionizing brand strategy and marketing with ‘AI First: The Playbook for a Future-Proof Business and Brand.’ Authored by Starbucks’ former Chief Digital Officer, Adam Brotman, and tech visionary Andy Sack, this essential guide explores the profound impact of AI on businesses. Featuring insights from leaders like Sam Altman and Bill Gates, the book provides a clear roadmap for navigating the AI-driven future. Learn how to adapt your organization, develop critical skills, understand customer expectations, and achieve early wins in a rapidly evolving landscape. Essential reading for any business looking to thrive in the age of AI. Get your copy from The Bookish Owl today.

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Category: Higher Education Textbooks Tag: Adam Brotman