Indian Popular Cinema: Industry, Ideology and Consciousness (Popular Culture S.)

Print length: 224 pages
Language: English
Publisher: Cambridge University Press
Publication date: 31 March 2003

Name: Indian Popular Cinema: Industry, Ideology and Consciousness (Popular Culture S.)
SKU: 9781572735002
Availability: InStock

SKU: 9781572735002

Original price was: ₹5,299.05.Current price is: ₹4,239.24.

Explore the vibrant world of Indian Popular Cinema with ‘Indian Popular Cinema: Industry, Ideology and Consciousness’. This essential read from The Bookish Owl delves into the captivating masala film, a genre that has defined mass culture in India and captivated South Asian audiences worldwide. Uncover the intricate relationship between the film industry’s economic landscape and its ideological underpinnings. The book analyzes the industrial structure of the world’s largest film industry, its production, exhibition, and distribution policies, and the influence of new technologies, censorship, and funding. Discover how these factors shape film consumption and popularity, alongside narrative strategies and cinematic devices. A must-have for film enthusiasts and scholars seeking to understand Indian cinema’s profound impact.

5 in stock

Category: Higher Education Textbooks Tag: Manjunath Pendakur