Advertising in the Digital Age: Theories and Practices

Print length: 304 pages
Language: English
Publisher: SAGE Publications Ltd
Publication date: 22 April 2024

Name: Advertising in the Digital Age: Theories and Practices
SKU: 9781529601978
Availability: InStock

SKU: 9781529601978

Original price was: ₹5,053.50.Current price is: ₹4,548.15.

Unlock the secrets of modern marketing with “Advertising in the Digital Age: Theories and Practices.” This essential guide from The Bookish Owl dissects the pervasive influence of online advertising, from Netflix and Instagram to Google searches. Discover how advertisers leverage big data, AI, and influencers to target you specifically. Unlike traditional methods, digital advertising offers a dynamic landscape. This book provides a comprehensive understanding of contemporary media, distinguishing online from offline models. Explore diverse advertising types, their profound impact on consumer behavior, and potential harms. Blending theory with real-world application, it’s the perfect resource for students and professionals in advertising, digital media, and communication, offering a clear view into promotional media industries.

5 in stock

Category: Higher Education Textbooks Tag: Sevil Yesiloglu