Pricing Strategies: Harvesting Product Value

Print length: 432 pages
Language: English
Publisher: Sage Pubns Ltd
Publication date: 3 April 2023

Name: Pricing Strategies: Harvesting Product Value
SKU: 9781526494412
Availability: InStock

SKU: 9781526494412

Original price was: ₹7,221.00.Current price is: ₹6,498.90.

Master the art of pricing with “Pricing Strategies: Harvesting Product Value” by leading researcher Robert M. Schindler. This essential guide offers a simple, unified system for setting and managing prices, applicable across diverse products and situations. Demystify complex pricing concepts like expected value, regression, and elasticity with clear, intuitive explanations. The second edition features updated examples and expanded coverage of modern strategies including freemium, subscriptions, and dynamic pricing. Ideal for students and professionals, this book provides a deeper, more useful understanding of how to effectively leverage product value through strategic pricing. Enhance your business acumen and drive sales with this globally recognized textbook.

5 in stock

Category: Higher Education Textbooks Tag: Robert M. Schindler