Media Industries in the Digital Age: How Media Businesses Work Today

ISBN-10: 1509565914
ISBN-13: 978-1509565917
Edition: 1st
Publisher: Polity Press

Name: Media Industries in the Digital Age: How Media Businesses Work Today
SKU: 9781509565917
Availability: InStock

SKU: 9781509565917

Original price was: ₹2,042.55.Current price is: ₹1,879.15.

Explore the dynamic world of media businesses in the digital age with “Media Industries in the Digital Age: How Media Businesses Work Today.” This insightful book by The Bookish Owl delves into how internet distribution has reshaped every media sector, creating new opportunities and challenges for both legacy and digital media. Discover how modern media industries are funded, from advertising and consumer support to government influence, and understand the fundamental shifts impacting content creation. Analyzing successful adaptations and the rise of non-corporate media making, this essential read forecasts future trends like the metaverse and generative AI’s impact. Perfect for students, scholars, and industry professionals seeking a comprehensive understanding of today’s media landscape.

5 in stock

Category: Higher Education Textbooks Tag: Amanda D. Lotz