MARKETING RESEARCH WITH IBM® SPSS STATISTICS : A PRACTICAL GUIDE, 2ND EDITION
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MARKETING RESEARCH WITH IBM® SPSS STATISTICS : A PRACTICAL GUIDE, 2ND EDITION

SKU: 9781472477453

Original price was: ₹5,534.90.Current price is: ₹4,981.41.

Unlock the power of data with MARKETING RESEARCH WITH IBM® SPSS STATISTICS: A PRACTICAL GUIDE, 2ND EDITION. This essential resource demystifies statistical analysis for marketers, business professionals, and students. Overcome the fear of complex procedures with a clear, step-by-step approach guiding you through the user-friendly IBM® SPSS Statistics software. Learn which statistical methods to apply and how to execute them accurately, whether you’re a seasoned professional or new to research. Ideal for analyzing survey data across diverse fields like psychology, finance, and management, this book empowers you to uncover insights and make smarter business decisions. A must-have guide for any marketer or researcher seeking profound results.

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Description

  • ISBN-10: 1472477456
  • ISBN-13: 978-1472477453
  • Edition: 1st
  • Publication date: 20 July 2016
  • Language: English
  • Dimensions: 17.4 x 1.52 x 24.61 cm
  • Print length: 250 pages

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