Description
- ISBN-10: 1337110213
- ISBN-13: 978-1337110211
- Edition: 8th
- Publisher: South-Western College Publishing
- Publication date: 1 January 2018
- Language: English
- Dimensions: 21.59 x 1.91 x 26.67 cm
- Print length: 448 pages
Availability: In Stock
ADVERTISING AND INTEGRATED BRAND PROMOTION
SKU: 9781337110211
Original price was: ₹16,816.55.₹15,134.90Current price is: ₹15,134.90.
Master the dynamic world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This essential guide from The Bookish Owl delves into the art and science of building strong brands through strategic promotion. Explore cutting-edge insights, from social media trends to globalization, and understand how careful planning and hard work drive impactful advertising campaigns. This edition seamlessly blends advertising strategy and theory with practical application, showcasing contemporary ads and industry developments. Discover the process of an advertising agency and bring concepts to life with dynamic visuals and hands-on practice. Perfect for students and professionals seeking to excel in integrated brand promotion.
5 in stock
