Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

ISBN-10: 9781305263475
ISBN-13: 978-1305263475
Edition: 6th
Publisher: South-Western College Publishing

Name: Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
SKU: 9781305263499
Availability: InStock

SKU: 9781305263499

Original price was: ₹24,381.55.Current price is: ₹21,943.40.

Unlock smart business decisions with “Essentials of Marketing Research, 6E,” the definitive guide for mastering marketing research. This concise yet comprehensive textbook, ideal for students and professionals, covers the entire research process from design and execution to analysis and reporting. Navigate both traditional methods and cutting-edge technological advances, including data collection devices, basic data analysis tools, practical data analytics, and the impact of social media. Featuring updated content on ethical and international considerations, this edition equips you with essential knowledge and skills for effective marketing research management. Perfect for those seeking a streamlined introduction to the field, this book offers invaluable business context and practical insights. Get your printed access card for Qualtrics and start applying these crucial principles today.

5 in stock

Category: Higher Education Textbooks Tag: Barry Babin