Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning

SKU: 9781292725017

Original price was: ₹7,580.85.Current price is: ₹6,822.76.

Unlock the secrets of effective marketing with ‘Marketing Strategy and Competitive Positioning, 8th Edition’ by Hooley, Nicoulaud, Rudd, and Lee. This essential guide, perfect for undergraduate and postgraduate students, delves into the formulation and implementation of robust marketing strategies. Discover how to identify target markets, create sustainable competitive advantages, and leverage customer knowledge and new business models. With updated content reflecting digitalization and global competition, this 8th edition offers practical insights through new case studies and vignettes. Master the art of achieving competitive positioning and driving business success in today’s dynamic marketplace with this definitive resource from The Bookish Owl.

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Description

  • ISBN-10: 129272501X
  • ISBN-13: 978-1292725017
  • Edition: 8th
  • Publisher: Pearson Education Limited
  • Publication date: 15 May 2024
  • Language: English
  • Dimensions: 22.23 x 2.79 x 26.67 cm
  • Print length: 592 pages

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