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Marketing: Real People, Real Choices — Global Edition

SKU: 9781292482538

Original price was: ₹7,971.81.Current price is: ₹6,377.45.

Discover real-world marketing strategies with “Marketing: Real People, Real Choices — Global Edition.” This 12th Edition from Pearson offers unparalleled insights into how leading companies make critical marketing decisions daily. Praised by students as a “great read,” it provides practical guidance for mastering marketing choices and building your personal brand. Dive deep into the latest in marketing analytics and metrics, with updated applications across topical chapters. Explore heavily revised coverage of digital and social media marketing, essential for today’s high-demand skills. Understand the impact of AI and technology disruptors on the future of marketing. Enhance your marketing expertise with this essential global edition available at The Bookish Owl.

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Description

  • ISBN-10: 1292482532
  • ISBN-13: 978-1292482538
  • Edition: 12th
  • Publisher: Pearson Education Limited
  • Publication date: 29 August 2025
  • Language: English
  • Dimensions: 27.7 x 3 x 21.6 cm
  • Print length: 656 pages