Description
- ISBN-10: 1292429534
- ISBN-13: 978-1292429533
- Edition: 8th
- Publisher: Pearson Education Limited
- Publication date: 22 March 2023
- Language: English
- Dimensions: 19.5 x 2.21 x 26.5 cm
- Print length: 384 pages
Original price was: ₹6,618.05.₹5,956.24Current price is: ₹5,956.24.
Unlock the world of marketing with ‘Essentials of Marketing: Memoirs’, the 8th edition by Martin and Blythe. This comprehensive guide from The Bookish Owl delves into foundational marketing concepts, enriched with compelling real-life examples and case studies. Explore critical perspectives on both traditional theories and cutting-edge contemporary ideas, all updated with the latest global insights. Perfect for students and professionals seeking a practical, up-to-date understanding of marketing principles, this book equips you with the knowledge to navigate today’s dynamic business landscape. Discover essential marketing strategies and boost your career with this invaluable resource.
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