Description
- ISBN-10: 1292331364
- ISBN-13: 978-1292331362
- Publisher: Pearson Education Limited
- Publication date: 17 November 2021
- Language: English
- Dimensions: 18.9 x 2.4 x 24.4 cm
- Print length: 608 pages
Original price was: ₹6,370.82.₹5,096.66Current price is: ₹5,096.66.
Unlock the essentials of market research with “Practice of Market Research: An Introduction.” This comprehensive guide, perfect for students and aspiring professionals, delves into the core principles and practical applications of market research. Discover how to gather, analyze, and interpret data to make informed business decisions. Covering everything from research design to reporting findings, this book equips you with the tools needed to navigate the complexities of modern markets. Ideal for courses and self-study, “Practice of Market Research” is your foundational text for understanding consumer behavior, competitive analysis, and strategic planning. Get your copy today and begin your journey into effective market research.
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