ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

Print length: 864 pages
Language: English
Publisher: McGraw-Hill Education
Publication date: 24 November 2023

Name: ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
SKU: 9781266090608
Availability: InStock

SKU: 9781266090608

Original price was: ₹6,858.75.Current price is: ₹6,172.87.

Explore the cutting edge of marketing communications with the latest edition of “ISE Advertising and Promotion: An Integrated Marketing Communications Perspective.” This essential guide from The Bookish Owl dives deep into the revolutionary changes shaping today’s marketing landscape. Discover how digital evolution impacts learning and marketing strategies, with extensive updates to McGraw Hill’s Connect and SmartBook 2.0. This edition thoroughly examines changing media consumption, the challenges traditional media face against digital platforms, and the crucial integration of advertising with other promotional elements. Gain insights into ethical, global, and social media perspectives essential for modern marketers. Enhance your understanding with real-world scenarios, case analyses, and application-based activities.

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Category: Higher Education Textbooks Tag: BELCH