Description
- Language: English
- Publisher: McGraw Hill
- Publication date: 16 June 2017
- Dimensions: 21.59 x 2.03 x 27.43 cm
- ISBN-10: 1259921743
- ISBN-13: 978-1259921742
Discover essential marketing principles with ‘Marketing (College IE Overruns)’ by McGraw Hill. This comprehensive textbook, perfect for students and aspiring marketers, delves into the core strategies and concepts that drive successful campaigns. Covering everything from market research and consumer behavior to product development and promotional tactics, this edition provides a solid foundation for understanding the dynamic world of marketing. Whether you’re preparing for exams or seeking to enhance your business acumen, this accessible guide offers invaluable insights and practical applications. Get your copy today at The Bookish Owl and start mastering the art of marketing.