Description
- ISBN-10: 1138738824
- ISBN-13: 978-1138738829
- Edition: 3rd
- Publisher: Taylor & Francis
- Publication date: 7 March 2024
- Language: English
- Dimensions: 17.4 x 3.1 x 24.6 cm
- Print length: 517 pages
Original price was: ₹6,257.00.₹5,631.30Current price is: ₹5,631.30.
Explore the modern global economy with the 3rd edition of International Business: Themes and Issues. This comprehensive text from The Bookish Owl critically examines globalisation’s impact on corporate strategy, covering multinationals, internationalisation, and market entry. Dive into new themes like risk, business models, and hyperglobalisation, alongside the influence of non-market actors. Featuring updated case studies on India, China, and developed economies, this multi-disciplinary guide offers essential insights into today’s business environment. Ideal for students seeking a deep understanding of international and global business dynamics, supplemented by valuable online resources.
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