Marketing 5.0

Print length: 224 pages
Language: English
Publisher: Wiley
Publication date: 1 April 2021

Name: Marketing 5.0
SKU: 9781119668510
Availability: InStock

SKU: 9781119668510

Original price was: ₹2,487.55.Current price is: ₹2,288.55.

Explore the future of marketing with “Marketing 5.0” by Philip Kotler, available at The Bookish Owl. This essential guide shows marketers how to leverage cutting-edge technology to meet evolving customer needs and drive positive change. As businesses navigate digital transformation and shifting consumer behaviors, Kotler provides a comprehensive roadmap for integrating technological advancements and new business models. Discover how Artificial Intelligence, Agile marketing, personalized “segments of one” strategies, contextual technology, and the future of Customer Experience (CX) are reshaping the marketing landscape. Learn about the “Whatever-Whenever-Wherever” service delivery and “Everything-As-A-Service” models. Ideal for professionals, students, and educators, “Marketing 5.0” offers actionable insights to master modern marketing and boost your business.

5 in stock

Category: Business & Economics Tag: Hermawan Kartajaya