INTRODUCTION TO GLOBAL BUSSINESS: UNDERSTANDING THE INTRNATIONAL ENVIRONMENT AND GLOBAL BUSINESS FUNCTIONS
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INTRODUCTION TO GLOBAL BUSSINESS: UNDERSTANDING THE INTRNATIONAL ENVIRONMENT AND GLOBAL BUSINESS FUNCTIONS

SKU: 9781111824259

Original price was: ₹7,969.57.Current price is: ₹5,180.22.

Navigate the complexities of today’s evolving global business landscape with INTRODUCTION TO GLOBAL BUSINESS, 1e, International Edition. Authored by a specialized team, this essential guide provides comprehensive foundational and functional tools for students and aspiring professionals. Explore the critical pillars of international business – culture, ethics, economics, and information technology – through unparalleled scholarship and a dynamic world-view presentation. This textbook seamlessly integrates concepts with real-world applications, empowering you to understand geopolitical shifts, the influence of global institutions, and technological advancements. Prepare for successful careers in a globalized marketplace with engaging, current, and relevant insights designed for immediate application. A must-have resource for anyone seeking to thrive in international business.

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Description

  • ISBN-10: 1111824258
  • ISBN-13: 978-1111824259
  • Edition: Revised ed.
  • Publisher: South-Western College Publishing
  • Publication date: 1 January 2013
  • Language: English
  • Dimensions: 21.6 x 1.5 x 27.5 cm
  • Print length: 432 pages

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