Description
- Reading age: 6 years and up
- Print length: 220 pages
- Dimensions: 15.2 x 22.9 x 9.02 cm
- Publisher: Taylor & Francis
- Publication date: 9 November 2025
- ISBN-10: 1041272332
- ISBN-13: 978-1041272335
Availability: In Stock
The Media Economy
SKU: 9781041272335
Original price was: ₹1,495.00.₹1,196.00Current price is: ₹1,196.00.
Explore the dynamic Media Economy with this comprehensive, updated third edition from The Bookish Owl. This essential textbook provides a deep dive into media industries, analyzing their functions from global to individual levels. Discover how technology, globalization, regulation, and consumer behavior shape media landscapes. Featuring expanded international case studies from Asia, Europe, and Latin America, the book incorporates the latest research, data, and theory. It offers an in-depth assessment of evolving streaming business models and the profound impact of Covid-19 on the media sector. Essential reading for understanding today’s complex media markets.
5 in stock
