Sustainable Marketing Planning
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Sustainable Marketing Planning

SKU: 9781032561721

Original price was: ₹4,812.80.Current price is: ₹4,427.77.

Unlock the secrets of impactful marketing with ‘Sustainable Marketing Planning’, your essential guide from The Bookish Owl. This practical resource equips students and professionals with innovative tools and frameworks to craft tactically and strategically sound marketing plans. Discover how to seamlessly integrate sustainability, addressing critical environmental challenges and aligning with UN SDGs. Explore contemporary themes like consumer behavior, digital marketing, and international strategies. The second edition is fully updated with global case studies and TBL-based loyalty, bridging theory and practice. Perfect for advanced undergraduates, postgraduates, and business professionals aiming to enhance competitive advantage through responsible, forward-thinking marketing. Boost your organization’s sustainable success.

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Description

  • ISBN-10: 1032561726
  • ISBN-13: 978-1032561721
  • Edition: 2nd
  • Publication date: 16 April 2024
  • Language: English
  • Dimensions: 17.4 x 1.73 x 24.61 cm
  • Print length: 284 pages

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