MARKETING COMMUNICATIONS MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION SECOND EDITION

Name: MARKETING COMMUNICATIONS MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION SECOND EDITION
SKU: 9780857027870
Availability: InStock

SKU: 9780857027870

Original price was: ₹8,544.85.Current price is: ₹7,690.37.

Unlock the secrets of effective marketing communications with “Marketing Communications Management: Analysis, Planning, Implementation, Second Edition.” This comprehensive guide, highly praised for its blend of academic rigor and practical insights, is essential for undergraduate and postgraduate students. Dive deep into key areas like advertising, social media, public relations, and digital marketing. The book equips you with robust managerial frameworks for analyzing, planning, and implementing successful campaigns. Featuring real-world examples from brands like BMW and Levi’s, engaging case studies, and critical reflection points, this text ensures you’re prepared to strategically manage marketing communications in today’s dynamic landscape. Enhanced with online resources, it’s the definitive resource for mastering marketing communication strategies.

5 in stock

Category: Business & Economics Tag: Paul Copley