Description
- ISBN-10: 0763789283
- ISBN-13: 978-0763789282
- Edition: 4th
- Publisher: Jones and Bartlett Publishers, Inc
- Publication date: 6 July 2012
- Language: English
- Dimensions: 15.24 x 1.91 x 22.23 cm
- Print length: 358 pages
Availability: In Stock
Health Care Market Strategy
SKU: 9780763789282
Original price was: ₹6,274.50.₹5,647.05Current price is: ₹5,647.05.
Unlock success in the dynamic healthcare industry with “Health Care Market Strategy: From Planning to Action, Fourth Edition.” For over 15 years, this essential guide has been the go-to resource for health care professionals and students seeking to bridge the gap between marketing theory and real-world application. Discover a step-by-step approach to developing and executing winning marketing strategies, utilizing the authors’ unique ‘strategy/action match’ model to identify the most effective tactics for diverse settings. This updated edition covers the latest healthcare delivery models, competitive challenges, foreign competitors, and reform impacts. Learn to craft clear organizational visions and navigate the evolving healthcare marketplace. Perfect for marketing students and professionals looking to translate strategy into actionable results.
5 in stock
