Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type

Print length: 221 pages
Language: English
Publisher: Rockport Pub
Publication date: 16 April 2024

Name: Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type
SKU: 9780760383384
Availability: InStock

SKU: 9780760383384

Original price was: ₹2,250.00.Current price is: ₹1,642.50.

Unlock the power of effective communication with “Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type.” This essential guide from The Bookish Owl explores 100 critical concepts, theories, and guidelines for mastering typography. Learn to use type with clear intent, combining subtle tweaks with harmonious pairings and understanding everything from font licensing to advanced web fonts. With rich illustrations and clear, two-page explanations for each principle, this book equips designers, students, and enthusiasts to make informed typographic decisions. Elevate your design work, whether for simple documents or complex cross-platform systems, and ensure your message is communicated with clarity and impact. Discover why understanding type is fundamental to all design.

5 in stock

Category: Higher Education Textbooks Tag: Elliot Jay Stocks