Marketing Finance: Turning Marketing Strategies into Shareholder Value

ISBN-10: 9780750657709
ISBN-13: 978-0750657709
Edition: 1st
Publication date: 4 November 2003

Name: Marketing Finance: Turning Marketing Strategies into Shareholder Value
SKU: 9780750657709
Availability: InStock

SKU: 9780750657709

Original price was: ₹4,742.81.Current price is: ₹3,082.83.

Unlock the power of marketing finance with “Marketing Finance: Turning Marketing Strategies into Shareholder Value” by Professor Ward. This essential guide from The Bookish Owl deepens the connection between marketing strategy and financial outcomes. Discover practical techniques and calculations to build comprehensive plans that directly contribute to shareholder value. Through integrated industry examples and case studies, learn how successful businesses achieve vital integration between finance and marketing. This book offers a concise yet powerful framework for marketing professionals and financial analysts seeking to drive real business growth and demonstrate marketing’s tangible financial impact. Essential reading for modern business success.

5 in stock

Category: Business & Economics Tag: Keith Ward