Description
- ISBN-10: 0538755075
- ISBN-13: 978-0538755078
- Edition: Seventh
- Publisher: South Western College
- Publication date: 18 March 2010
- Language: English
- Dimensions: 20.5 x 2.3 x 25.5 cm
- Print length: 576 pages
Original price was: ₹6,230.00.₹5,607.00Current price is: ₹5,607.00.
Discover the dynamic world of retail with INTRODUCTION TO RETAILING, 7th Edition. This comprehensive, full-color guide from The Bookish Owl offers the latest insights and practical applications for success in today’s fast-paced retail industry. Authored by a leading team and endorsed by the National Retailing Federation, this book brings retailing to life with behind-the-scenes stories, vibrant visuals, and a conversational style. Explore critical topics like the impact of technology and the internet, international retailing, and service providers. Featuring an integrated study guide, case studies, and real-world business exercises, INTRODUCTION TO RETAILING, 7th Edition equips aspiring professionals with the skills and creativity needed to thrive in a competitive market.
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