Marketing 3.0: From Products to Customers to the Human Spirit

Print length: 188 pages
Language: English
Publication date: 3 May 2010

Name: Marketing 3.0: From Products to Customers to the Human Spirit
SKU: 9780470598825
Availability: InStock

SKU: 9780470598825

Original price was: ₹2,487.55.Current price is: ₹2,288.55.

Discover the future of marketing with Philip Kotler’s “Marketing 3.0: From Products to Customers to the Human Spirit.” This essential guide moves beyond traditional consumerism, revealing how successful brands connect with customers on a deeper, human level. Learn why today’s aware consumers seek companies and products that align with their values, needs for participation, creativity, community, and idealism. Kotler, a renowned marketing guru, explores how to build products, services, and cultures that inspire and reflect customer values. Perfect for marketers and business leaders, this book is your roadmap to understanding and implementing the next evolution in marketing strategy. Unlock the secrets to relevance in a world driven by values and significantly boost your brand’s impact and sales.

5 in stock

Category: Business & Economics Tag: Philip Kotler