Description
- ISBN-10: 0367694123
- ISBN-13: 978-0367694128
- Edition: 5th
- Publisher: Routledge
- Publication date: 30 September 2021
- Language: English
- Dimensions: 20.96 x 3.94 x 27.94 cm
- Print length: 528 pages
Availability: In Stock
GLOBAL MARKETING 5ED
SKU: 9780367694128
Original price was: ₹22,264.75.₹20,038.28Current price is: ₹20,038.28.
Discover the essential concepts of global marketing in the extensively updated 5th edition of GLOBAL MARKETING. This leading textbook provides a strategic, comprehensive, and concise overview of today’s global marketing landscape and its managerial challenges. It expertly balances the universal forces of globalization with the critical need for localization, acknowledging the profound influence of culture on marketing strategies. Featuring new real-life examples from emerging markets, discussions on digital distribution, customer participation, and social media trends like TikTok and Facebook, this edition is ideal for students. It also delves into crucial topics such as diasporas, transnational criminal organizations, and new trade tensions, emphasizing growth mindset and innovation. Written in a student-friendly style, it remains the top choice for understanding global marketing.
5 in stock
Description
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