Name: INTERNATIONAL RETAIL MARKETING: A CASE STUDY APPROACH
SKU: 9780367242299
Availability: InStock

INTERNATIONAL RETAIL MARKETING: A CASE STUDY APPROACH

SKU: 9780367242299

Dive into the dynamic world of global commerce with ‘International Retail Marketing: A Case Study Approach’. This comprehensive guide, published by Routledge, explores the strategies and challenges of retail on an international scale. Through real-world case studies, you’ll gain invaluable insights into how businesses navigate diverse markets, consumer behaviors, and competitive landscapes. Perfect for students, marketers, and business professionals, this book offers practical lessons and actionable advice to master the complexities of international retail. Enhance your understanding of global branding, supply chain management, and market entry tactics. A must-have resource for anyone looking to succeed in the international retail arena.

5 in stock