Contemporary Marketing (Mindtap Course List)
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Availability: In Stock

Contemporary Marketing (Mindtap Course List)

SKU: 9780357461709

Original price was: ₹24,745.50.Current price is: ₹19,796.40.

Discover the essential foundations of modern marketing with CONTEMPORARY MARKETING, 19E, now enhanced with MindTap from The Bookish Owl. This best-selling textbook offers a practically focused, timely introduction tailored for today’s dynamic business landscape. Experience an innovative approach centered on application-based learning, featuring streamlined content that emphasizes real-world skills utilized by marketing professionals. This edition expertly navigates the most relevant concepts, including critical marketing analytics and essential career readiness skills, ensuring you learn more efficiently. Engaging opening and closing examples for each section bring key concepts to life, boosting comprehension and retention. Reinforce your learning with MindTap’s interactive digital activities and gain valuable Excel Online practice in marketing analytics, preparing you for impactful marketing careers.

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Description

  • ISBN-10: 0357461703
  • ISBN-13: 978-0357461709
  • Edition: Updated
  • Publisher: Cengage Learning
  • Publication date: 8 April 2021
  • Language: English
  • Dimensions: 21.59 x 2.54 x 25.4 cm

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