Sports and Entertainment Marketing, Student Edition
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Sports and Entertainment Marketing, Student Edition

SKU: 9780357124970

Original price was: ₹7,204.55.Current price is: ₹6,484.10.

Unlock the dynamic world of Sports and Entertainment Marketing with the 5th Edition. This comprehensive textbook, perfect for students and aspiring marketers, breaks down essential concepts from market planning to sales, using exciting real-world examples of popular sports figures and entertainment stars. Explore crucial topics like distribution channels, global marketing, customer service, and economic principles as they relate to major brands, athletes, and celebrities. Engage in hands-on learning by building a marketing portfolio, analyzing iconic Super Bowl ads, and developing product endorsements. This edition is updated to meet NBEA standards and industry certifications, preparing you for competitive events like BPA, DECA, and FBLA. Ideal for classroom or distance learning, this book equips you with the latest strategies in social networking, fan engagement, and data analytics.

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Description

  • ISBN-10: 0357124979
  • ISBN-13: 978-0357124970
  • Edition: 5th
  • Publisher: South Western Educational Publishing
  • Publication date: 1 January 2021
  • Language: English
  • Dimensions: 21.59 x 2.54 x 25.4 cm
  • Print length: 440 pages

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