Internet Marketing: Integrating Online & Offline Strategies in a Digital Environment

ISBN-10: 0357033884
ISBN-13: 978-0357033883
Edition: 4th
Publisher: Cengage Learning

Name: Internet Marketing: Integrating Online &amp; Offline Strategies in a Digital Environment
SKU: 9780357033883
Availability: InStock

SKU: 9780357033883

Original price was: ₹13,968.55.Current price is: ₹12,571.70.

Master the dynamic world of digital marketing with “Internet Marketing: Integrating Online & Offline Strategies in a Digital Environment.” This essential guide from Cengage Learning provides a comprehensive and timely exploration of the latest Internet marketing principles and practices. Relying on established marketing theory and introducing key conceptual frameworks, this book helps you understand the complexities of online marketing. Discover how to effectively integrate the internet, whether as a communication channel or distribution platform, into your broader marketing strategy. Ideal for students and professionals seeking to navigate the ever-evolving digital landscape, this 4th edition ensures you have the knowledge to succeed in today’s competitive marketplace. A must-have resource for any marketer.

5 in stock

Category: Higher Education Textbooks Tag: Debra Zahay