PRINCIPLES OF MARKETING 2006, INTERNATIONAL EDITION, 12TH EDITION

Print length: 752 pages
Language: English
Publisher: South-Western
Publication date: 1 January 2006

Name: PRINCIPLES OF MARKETING 2006, INTERNATIONAL EDITION, 12TH EDITION
SKU: 9780324407532
Availability: InStock

SKU: 9780324407532

Original price was: ₹7,260.77.Current price is: ₹4,719.50.

Discover essential marketing strategies with PRINCIPLES OF MARKETING 2006, INTERNATIONAL EDITION, 12TH EDITION by Boone and Kurtz, available at The Bookish Owl. This leading principles of marketing text offers a comprehensive and student-friendly approach, continually updated to reflect the latest industry innovations. Explore crucial topics like one-to-one marketing, strategic planning, guerilla marketing, and customer relationship management (CRM). This value-priced paperback provides current, up-to-date content essential for marketing students and professionals seeking a robust understanding of contemporary marketing practices. Enhance your knowledge with this indispensable resource for mastering the principles of effective marketing.

5 in stock

Category: Higher Education Textbooks Tag: David L. Kurtz