Description
- ISBN-10: 9780199464852
- ISBN-13: 978-0199464852
- Edition: First Edition
- Publisher: Oxford University Press
- Publication date: 1 December 2016
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 512 pages
Availability: In Stock
INTEGRATED MARKETING COMMUNICATIONS
SKU: 9780199464852
Original price was: ₹1,650.00.₹1,518.00Current price is: ₹1,518.00.
Unlock the power of cohesive brand messaging with ‘Integrated Marketing Communications’ from The Bookish Owl. This essential textbook is crafted for postgraduate marketing students and seasoned practitioners. It meticulously covers advertising, sales promotion, direct marketing, personal selling, PR, and the critical role of new media like online and mobile advertising. Explore strategic pillars including corporate image management, brand building, and global integration, all while considering ethical and social perspectives. Packed with industry examples, exhibits, and case studies, this book offers a practice-oriented approach to mastering effective communication strategies in today’s dynamic market. Enhance your marketing expertise and drive impactful results.
5 in stock
