DOING SEMIOTICS: A Research Guide for Marketers at the Edge of Culture
-5%
Availability: In Stock

DOING SEMIOTICS: A Research Guide for Marketers at the Edge of Culture

SKU: 9780198862116

Original price was: ₹1,295.00.Current price is: ₹1,230.25.

Unlock the power of cultural codes with “Doing Semiotics: A Research Guide for Marketers at the Edge of Culture.” This essential guide from The Bookish Owl reveals how semiotics, a blend of communication science and anthropology, deciphers the deep cultural structures that shape consumer behavior, brand perception, and market dynamics. Learn to leverage these insights for innovation, problem-solving, and creating resonant consumer experiences. The book covers branding basics, strategic decision-making, and cross-cultural marketing, featuring practical exercises, case studies, and research tools for focus groups, interviews, and ethnographic studies. Ideal for marketers, brand managers, and students seeking to master applied semiotics for communications, design strategy, and new product development.

5 in stock

Category: Tag:

Description

  • ISBN-10: 0198862113
  • ISBN-13: 978-0198862116
  • Publisher: OUP Oxford
  • Publication date: 4 June 2020
  • Language: English
  • Dimensions: 23.11 x 1.52 x 15.49 cm
  • Print length: 256 pages

Related products