BRANDING: A VERY SHORT INTRODUCTION
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BRANDING: A VERY SHORT INTRODUCTION

SKU: 9780198749912

Original price was: ₹299.00.Current price is: ₹284.05.

Explore the pervasive power of branding with “BRANDING: A VERY SHORT INTRODUCTION” from The Bookish Owl. Discover how iconic brands like Apple and Harry Potter influence global culture and commerce. This insightful book delves into the omnipresence of brands, analyzing their mechanisms and incredible potency. Learn about various brand types, from products and services to charities and political parties, and understand the positive and negative aspects of branding. Robert Jones examines the core definition of a ‘brand’ and debates its future in an increasingly brand-aware world. Perfect for gaining a quick, expert understanding of this fascinating subject.

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Description

  • ISBN-10: 0198749910
  • ISBN-13: 978-0198749912
  • Edition: 1st
  • Publisher: OUP Oxford
  • Publication date: 22 June 2017
  • Language: English
  • Dimensions: 17.53 x 0.76 x 11.18 cm
  • Print length: 160 pages

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