Advertising Management: With Cd
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Advertising Management: With Cd

SKU: 9780198074120

Original price was: ₹1,195.00.Current price is: ₹1,135.25.

Discover the essential “Advertising Management: With Cd” by Oxford University Press, the definitive textbook for management, mass media, and advertising students. This comprehensive second edition delves into advertising and promotions, media strategy, and agency relationships. Explore crucial topics like consumer behavior, creative strategy, digital advertising, Indian rural and global contexts, advertising laws, ethics, sales promotion, and direct marketing. Packed with real-life cases and exhibits, this book provides an in-depth understanding of integrated marketing communication. Perfect for students seeking a robust foundation in advertising management and professionals looking to sharpen their skills. Available now at The Bookish Owl.

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Description

  • ISBN-10: 0198074123
  • ISBN-13: 978-0198074120
  • Edition: 2nd
  • Publisher: Oxford University Press India
  • Publication date: 5 November 2012
  • Language: English
  • Dimensions: 24.13 x 3.05 x 18.8 cm
  • Print length: 684 pages

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