INDIAN MEDIA GIANTS_C: Unveiling the Business Dynamics of Print Legacies
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INDIAN MEDIA GIANTS_C: Unveiling the Business Dynamics of Print Legacies

SKU: 9780190132620

Original price was: ₹3,495.00.Current price is: ₹3,215.40.

Explore the fascinating journey of India’s most influential print media empires in “Indian Media Giants: Unveiling the Business Dynamics of Print Legacies.” This insightful book from The Bookish Owl delves into the pre-independence origins and modern-day digital transformation of six iconic conglomerates: The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited, and DB Corp Limited. Discover their growth strategies, editorial evolution, and business acumen that shaped Indian journalism. Perfect for business enthusiasts, media students, and anyone interested in the enduring power of print in a digital age. Uncover the secrets behind these enduring media legacies.

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Description

  • ISBN-10: 0190132620
  • ISBN-13: 978-0190132620
  • Publisher: Oxford Univ Pr
  • Publication date: 21 December 2022
  • Language: English
  • Dimensions: 22.23 x 4.47 x 14.91 cm
  • Print length: 1040 pages

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